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Lela ‘Lela’ Ashkarian
Coldwell Banker Schmitt Real Estate



Biography
Realtor, Marathon, Key Colony Beach, Coco Plum, Duck Key, Florida Keys
Let me begin by humbly expressing my gratitude and honor to be in your powerful presence.
My growth started in a valley of fertile farmlands surrounded by mountains in Lebanon where, as a child, I constantly dreamed of seeing the other side of the mountains, of going to America, the land of opportunity.
Suddenly, as a young woman, my life came to the brink of disaster during a bloody civil war, and I was forced to flee my country with just the clothes on my back. Imagine going from such a nightmare to the peaceful, sun-kissed beaches of the Florida Keys! I may not have brought physical possessions with me, but I brought something far more powerful: the deep-rooted survival skills of my refugee parents and grandparents who had fled the Armenian genocide.
When I first arrived in America, I had no idea what this country could offer me. English was my fourth language, and I struggled with finding ways to express myself. Nevertheless, I maintained a “can do” attitude. I worked into the wee hours of the morning, studying the By Referral Only materials in my tiny, ocean-side cottage. I reviewed maps, handpicked homes for sale, and calculated the comparable for the right sales.
In those early days, I had to do it all by myself, but, as time went by, I carefully chose my business partners, making sure they shared my mindset and were in harmony with the system I had developed to market and promote properties. I have emerged an award-winning real estate broker and consultant, caring and compassionate in helping people find their piece of paradise.
Aristotle said, “The more you know, the more you know you don’t know.” Throughout my life, despite all the knowledge I have gained, I know have barely scratched the surface, but look at how far I have come!
Life is about mountains and valleys, and I’ve experienced both. I have enjoyed the exhilaration of reaching the mountaintops, and survived the valley depths of heartache, divorce, financial loss, and depression. In my most difficult times, I have experienced growth spurts. Each time, I became more aware of who I was, what lessons I could learn, and how much I could endure. I became a stronger, better, more determined woman.
I have experienced many crossings in my life. My passion for knowledge has served as their foundation, just as faith helped me manage these crossings. The less I resisted, the quicker I reached my goals. I kept in mind three words: release, relate, relax. All good things come together for good when our intentions are honorable.
Physical growth is visible, easy to recognize, yet our spiritual, emotional, and financial growth – which, with the physical, I call the four pillars of life – is equally important. Growth requires patience.
When we plant seeds, we have to honor the gestation period. Just because we can’t see anything sprout above ground doesn’t mean nothing is happening just under the soil. Hebrews 11:1 says, “Faith is the substance of things hoped for, the evidence of things not seen.” This is the promise of growth.
My growth in every aspect of my life I can attribute to non-linear thinking. I approach challenges in unconventional, creative, unpredictable ways, and at times, I make risky moves. In the early days, when I was doing everything right and nothing was coming of those efforts, I began to understand the laws of the universe and to honor the gestation period for growth.
Every couple of years, I feel that I no longer fit in the position I’m occupying. I get an itch to grow, to do something different and exciting. I enjoy being around people more knowledgeable than I am, more experienced, more intelligent, more patient, and more financially secure. I constantly strive to be honest, audacious, detail-driven, confident, authentic, happy, caring, persistent, understanding, and committed to continued growth. These traits, I feel, will bring me to the peak of the pyramid where there will be no competition, only the certainty, clarity, and freedom to enjoy the fruits of my labors.
In the final analysis, my hero is Lela Ashkarian. I have molded myself into the person I am, in the way God created me in His image. As the late Stephen Covey said, “I believe that when we were born, our work was born with us.”
I visualize myself on the upper edge of success, like a kernel of popcorn in boiling oil, so hot that it’s almost ready to pop. I can succeed only by moving forward and upward, by allowing myself to pop. In a sense, all things are created twice: once when we conceive a life goal, and again when that goal comes to pass.
“My life,” as the great Mahatma Gandhi said, “is my message.”
Coldwell Banker Schmitt has recognized her sales achievements with their International President’s Circle Award, Diamond Award, President’s Circle since 1999. Certified Residential Specialist (CRS), Graduate of Real Estate Institute (GRI), Internet Professional (e-PRO), Coldwell Baker Previews and Resort Property certifications, meaning that she has gone through specialized training to be an authority on the area’s many high-end luxury homes.
Florida-Keys-Vacation
I had occasion to be interviewed by Florida-Keys-Vacation.com to provide
additional insight into the Florida Keys market for their Readers. To find
out what their Readers were interested in, and to gain further perspective
on this exciting market, you can read the interview here.
Florida Keys Real Estate, Marathon, Duck Key, Key Colony Beach and Islamorada! Feel free to call me at ANY TIME .. (except during working hours, after work, or on the weekends — oh.. and not on holidays either) my direct private line is 305-289-6492, cell/txt 305-395-0814.
Author of “The Crossing”
Armenian Review of The Crossing
Lela! I have been meaning to write you and thank you for sharing your book with me. I read it months ago and thoroughly enjoyed it. It was very well written, warm, inspiring. I admire you for putting it all out there. Thanks again and hope to see you at the next Elite conference, Donna ColdwellBanker
An interview with Cathy Sheehan
Florida Keys Vacation Homes
Additional Information:
Lela has a signature motto that says “Have the best day of your Life”. I’d like to add to her motto by saying that any day you spend in the Florida Keys is automatically the best day of your life. If you own a piece of this heaven, life will always be that much better!
Lela Ashkarian was the top Realtor in 2011 at Coldwell Banker Schmitt. Her credentials are PA, CRS, GRI, e-PRO, SFR, and Author. She has worked at Coldwell Banker Schmitt for most of her illustrious 13 year real estate career in the Keys. The office is located at 11050 Overseas Highway, Marathon, Fl 33050, and the phone numbers for Lela are: Cell/Text 305-395-0814, Private Line 305-289-6492. The following is a link to Lela’s website and she also has a 15 page report she’ll gladly send to anyone interested in purchasing a home or investment property in the Florida Keys.
Realtor, Marathon, Key Colony Beach, Coco Plum, Duck Key, Florida Keys
Your Realtor, Marathon, Key Colony Beach, Duck Key for Life?
My Personal Path and Passion Click HERE
Meet Lilas ‘Lela’ Ashkarian, Top Producing Agent, Coldwell Banker Marathon, Middle Keys, P.A, CRS, GRI, e-PRO. Author of The Crossing, Living a Life Without Regret, Living in Florida Keys since 1983.
Coldwell Banker Schmitt Real Estate, Top Agent.
The process of Lela’s sales approach, her strategy, and structure is driven by her philosophy.
1. She gives value first.
2. She helps people like you.
3. She strives to do her best at what she loves.
4. She establishes long-term relationships with valued customers.
5. She has fun — and has fun every day.
She has proven result, professional designations from National Association of Realtors, as (CRS, GRI, e-PRO, SFR) that can make all of your real estate endeavors lucrative and stress-free.
“The strength of Lela lies in the ability to respond, able to
assess a situation quickly, and prepared to act independently of
others to solve problems that may arise. She has a relatively
outgoing and friendly approach to people, but is also sensitive in relation to
other’s needs. She likes new ideas and experiences, and are able to
be inventive if the situation requires it.” K.R.
Florida Keys Real Estate Top Agent Coldwell Banker Schmitt, 305-395-0814 Lela Ashkarian
Realtor, Marathon, Key Colony Beach, Coco Plum, Duck Key, Florida Keys
Realtor, Marathon, Key Colony Beach, Coco Plum, Duck Key, Florida Keys
Lela Ashkarian, is an author and a Real Estate Agent/Consultant, Coldwell Banker Schmitt Real Estate. A primer real estate company of the Florida Keys area. With over twelve years of experience in the industry, Lela is highly regarded by co-workers and clients for her professionalism and keen industry knowledge. On a daily basis, she is primarily engaged advertising ocean and beach front properties, screening potential buyers, setting up appointments, and researching competitive market prices.
She has been granted numerous awards including Marathon Regional Sales Leader for the 2008-2009 by the International Diamond Society. Lela credits her success to her strong work ethic and inherent interest in the real estate industry.
She contributes to various charities and affiliations including the Children’s Charitable Foundation. The Armenian Missionary Association of America, and Local Evangelical groups. In her spare time, she enjoys reading, fishing, hiking, traveling and inspiring people to find their purpose and voice in life.
Brian Schmitt, Owner/Broker Coldwell Banker Schmitt Most Trusted name in Florida Keys Real Estate, presenting the 2009 Top Producing Award.
In recognition of professional destination and to further acknowledge personal and academic achievements of note, Lela Ashkarian will be included in the 2010/2011 Princeton Global Network Registry. This honor is bestowed upon only the most distinguished individuals and is offered only by invitation.
http://www.SearchFloridaKeysHomes.com, I know the Keys , http://www.Iknowthekeys.com, Selling Florida Keys Homes, http://www.FloridaKeysHomes.SmartHomePrice.com
“Lela takes her time to read, takes consideration of the big picture, understands the customer’s/client’s needs and considers their preferences and practices. She Makes the effort to educate agents and buyers and help them understand the REO/Short Sale process when trying to purchase and REO or Short Sale property. She is available, timely and responsive. Great agent and she is proud of it. Works hard and is willing to do the hard work.”. JHF
By the way, why is that immigrants to the United States succeed and become self-made millionaires at four times the rate of native-born Americans on a per-capita basis? and the simplest reason of all, aside from the fact that they had to have more ambition to leave their home to come here, is that they come here with a blank slate…is they come here, and they say, “Now, I’m starting all over from nothing.” Many of them come here penniless, with no friends, no contacts, no ability to speak English. They have no education. They have no background. they start with nothing but a blank slate. and what they do is they say, “Now, I’m in the land of dreams. What is my dream?” (Brian Tracy). Does this resonate with you? it does with me! Now what is your dream?
Realtor, Marathon, Key Colony Beach, Coco Plum, Duck Key, Florida Keys
About Lela
*Dance as if no one were watching, Sing as if no one were listening, and Live every day as if it were your last.*
Using my multi-language skills, I help international property buyers who are having trouble understanding U.S. real estate laws. Also I help real estate investors spotting the best deals on the market by providing them up to date home valuations.
My Mission Statement is focused on ‘What’s In It for You”
In harmony with this purpose, I provide a smooth, understandable, and stress free experience when buying or selling your home. I treat all my clients the way I would like to be treated. I listen to each person with a true desire to understand their wants and needs I offer exceptional service and respect, which is what you and I deserve and should expect from others.
I do what is right, not what is easy by working every day to focus on your goals . I fully explain all of your options in every situation, which gives you knowledge to make informed decisions. I like you to refer to me your friends, family, and work associates. This way I can continue to focus on your needs and goals. Lela Ashkarian, Realtor/Author, The Crossing
Only as far as we seek can we go. Only as much as we dream can we become…
I am 100% dedicated to becoming the best I can be. I take this very seriously and have been fortunate to work with some of the best motivational and inspirational people around! Below are recent pictures of me with my Coach Bob Proctor (who appeared in the movie: http://www.TheSecret.TV) and Jim Rohn, from a recent conference in Atlanta.
Left: Loral Langemier, Author of Millionaire Maker, Lela’s mentor.
Lela and Jim Rohn (left) and Lela and Bob Proctor (Right) In 2006 Atlanta Conference.
Do you know exactly what you want from life? Have you a definite plan for getting it? Then your next step is to concentrate on the goal and the plan with such determination that no obstacle can block your way.
Remember, your only limitations are those you set up in your own mind. Concentrate on overcoming them and nothing can stop you.
GET Your DISC Test FREE : Lela is motivated by her ability to lead groups and influence others around her. She is someone who takes the responsibility of leadership seriously when it is given to her, and is typically able to make important decisions without delay. She exudes confidence and others respond to Lela’s natural ability to be a front runner.
Neat and orderly, others usually see Lela as practical. She needs adequate information to make decisions, and she will consider the pros and cons. She may be sensitive to criticism, and will tend to internalize her emotions. Lela likes to clarify expectations before undertaking new projects, and she will follow a logical process to gain successful results.
A warm, outgoing person, Lela enjoys having a high level of interaction with others. She usually finds the “silver lining” in a difficult situation, and typically enjoys the thrill of trying new things. She has a gift for influencing those around her and is viewed as an instinctive communicator. Others find Lela easy to approach and enjoy her easy, open rapport.
Lela doesn’t care for routine and will often actively try to change monotonous situations. She tends to march to the beat of her own drum, and prefers to do things on her own so she can work at her own pace. Lela is sometimes seen as being in a hurry to get where she is going since she tends to move quickly from one thing to the next.
Article on Lela and Karen Doll, Coach
Also, click here for this endorsement letter from a commercial real estate broker that I would like to share about the Bob Proctor programs.
I fully embrace my life and work. When you come to me, you have a 100%commitment that I will do everything in my power to save you time and money. I KNOW you will not be disappointed!
Realtor, Marathon, Key Colony Beach, Coco Plum, Duck Key, Florida Keys
I STRONGLY BELIEVE IN THE SERVICE DISPOSITION:
This transfers to all aspects of my life. I hope you can enjoy these pictures from my trip to Armenia where I sponsored my time and money to the Armenian Relief Society Children Ward. I am dedicated to helping community and the planet. I also give 10% of my income towards the good of this planet! THIS makes me happy…
The Areas I Serve
Marathon Florida Keys and Key West
As a successful and very pro-active Realtor/Investor living and working in our unique community, I actively market your property on a daily basis through U.S. and the World in order to bring you qualified, willing and able buyers. I specialize in representing my customers in the purchases and sales of single-family residences, land, income producing investment properties. . My sales area covers the Duck Key, Hawks Cay Cottages by the ocean and beach, Grassy Key, Coco Plum, Key Colony Beach, Ocean Isles Fishing Village, Marathon, Sombrero Key, Flamingo Island, Sombrero Beach Luxury Homes, Seven Mile Bridge, Big Pine, Cudjoe, Key West. Our offices span from Key Largo, to Key West. If you are serious about selling and buying your next property, please email me. I don’t list homes I sell them!
History lovers would enjoy these areas! For instance, the Seven Mile Bridge, built in 1909, remains a marvel of engineering. Pigeon Key, just beneath it, is a tiny shrine to those who built it and the miracle that was the Overseas Railroad. Huge steamships once departed for Havana, Cuba from Knight’s Key, filled with passengers who reached them by train from far off places like New York, Boston and places further north. Once a year there is a foot race across the Seven Mile Bridge, bringing joggers and runners from all across the globe. Space is reserved at a first come first serve basis, so register early and get your applications in quick. The view while running is a spectacular panorama of the Keys waters, a picture you can get no where else on Earth.
Planning To Buy 3 to 6 Months Or More In The Future?
Start Your Real Estate Education By Receiving Weekly House Or Condo Listings Automatically!
Given Marathon and Middle Keys fast-paced housing market, you need to know what homes are available out there and, depending upon when you want to buy, you sometimes want that information very quickly! I have a very unique program to help you do that… one designed for people who are not going to buy right away but would like to start getting their ‘ducks in a row’ and get educated. Sign up for my latest listings or set up your own personal property search. Florida Keys and Keys West Real Estate and history HERE
We make it easy for you! What’s more, you are under no obligation to us. You can cancel your membership at any time… no questions asked.
Thank you and have a great day!Your Realtor for Life.
Lilas Ashkarian, e-PRO, RECES, Your Consultant for Life
“Educated Buyers are Successful Investors. We Educate!
PS: ‘In order to comply with state or Federal ‘No Call Rules,’ please only supply your phone number if you are granting permission to call. I never provide or sell numbers to others. Thanks!’
How I Work
I will work to keep myself informed in the most advanced methods of alleviating the customer’s needs. I joined the real estate industry as a result of my dedication to people who love to achieve their goal in life. I put the interests of my customers first, and the result is leading me to my true place in life.
My enthusiasm wants me to know all there is available about this field. If possible I want to know about it more than anybody else and desire to serve my customers and clients. I work not only to my success but to the success that benefits all parties involve. The path of a complete circuit must be formed.
I have gathered talents, experience, and wisdom through years of experience in the market place of life… I can do all things thru intelligent thinking that strengthens me. Wealth and success is coming to me, health is mine, and I believe to be successful, lucky, prosperous and spiritual. I have peace in mind and heart that’s why I am successful… I serve one God and one humanity.
Infinite intelligence attracts to me the buyer or the seller who wants it and prospers in it. It is the right buyer, right time and right price. I am here to serve the humanity and reveal more and more the God’s wisdom, truth, beauty to all people in the world. My gray hair stands for wisdom, skill, and understanding. My emotional and spiritual maturity is a tremendous blessing to any organization.
I will give increase of life to others and make them sensible of this gift. They will be attracted to me and I will get rich. I will inspire the children with the faith and purpose of the advancing life.
One last note…
I know you have some important things that you want to accomplish. After talking to you on the phone, I believe I can help you and I need to ask you a few thought-provoking questions.
As I listen to your answers if I don’t think I am the right consultant/agent to serve you I will let you know immediately. Fair enough?
Also, I will show you how I work. As you listen, if you don’t think you’re the right client for my consulting services, please feel free to let me know. Fair enough?
My opinion is if you feel that it is for your benefit, both financially and life style, you will probably end up working with me. It has to be mutually beneficial. Fair enough?
As a Coldwell Banker agent learn more why this will benefit you.
The process of my sales approach, strategy, structure is driven by my philosophy.
My Sales Philosophy is:
1. I give value first.
2. I help other people.
3. I strive to do my best at what I love.
4. I establish long-term relationships with everyone.
5. I have fun — and I have fun every day.
Enjoy this endorsement I recieved about the Bob Proctor Programs:
Bob & Carol,
I wanted to take the time to acknowledge one of your coaching students, who has been extremely supportive of your programs and very encouraging of others to participate, as she is enjoying such great benefits herself. Her name is : LeLa Ashkarian
I first met Lela, in Atlanta, Ga, at the Claim You Power – Hosted by Vic Johnson. I have to admit I really was not that familiar with the Bob Proctor Programs. Lela made a believer out of me and I signed up for the year long coaching, I also gave the program to my husband as a birthday gift. So we are participating as a couple. What an experience for us to share!!!
Lela is the one who encouraged me and gave me the insight as to what this program had to offer and what the personal benefits would be, if you follow through and stay committed. Again, Lela has stepped to the plate to stay in touch with me and be a supporter and a fan continually reaffirming, this works and also passing along wonderful suggestions and things that are working for her and the MM Group which she is apart of. I have taken her suggestions and passed them along to the MM Group, which I am a member (egroup 241) therefore another group of MM Members are being supported and touched by Lela’s caring and supportive ways.
I am blessed and grateful that Lela has been attracted into my life and I hold her and her knowledge in the highest regards, and I am so thankful that she so freely shares her knowledge and experiences with me, as well as other members of your coaching program.
Your Company has an asset, in Lela. I wanted to share my appreciation for LeLa with you, because she has been a teacher, a supporter and most of all for her gifts of giving and sharing. She has touched and blessed, many, many of your coaching students lives, in a way, it will be difficult for us to repay her.
My starting point to repay, is to let each of you know what she has done for Tommy and myself, as well as the members of MM Group 241.
With Love, Gratitude and Appreciation -Ruth Murphy – MM Group 241
Suggested Reading The Crossing, By Lela Ashkarian, Think and Grow Rich, Science of Getting Rich, Acres of Diamond
Realtor, Marathon, Key Colony Beach, Coco Plum, Duck Key, Florida Keys
Visit Lela on Google+