Top Realtors Generate Business Through Real Estate Microsites
Real estate microsites attract consumers who are searching for a specific product or service. For example, a potential home buyer is looking for a buyer agent in a specific city or town and searches online for agents in that market. Your buyer agent microsite is found in the search and provides the consumer with a video, buyer agent info and property search tools.
When attempting to increase business, you want this type of connection. This will help you to become more attractive to clients, to increase conversion rates, and to grab people’s attention in general. It is an effective solution regardless of how you are using them. Whether you have a real estate microsite for a seller, buyer or a site to promote a specialty in a certain type of property; there is a lot to gain.
When dealing with hyper local markets, you are going to want a way to appeal to these people effectively. Simply existing is not enough, especially when you are relying on only your own website or online content. You need a way to get people’s attention who will actually become your clients. This means going to where they go, which is what will bring you to real estate microsites. With microsites, you can list yourself as part of a specific community to which you can offer your services. When they use Google search to look for an agent, they are likely to come across you. A common search by home sellers is “What’s my city/state house worth”. View this example of a real estate microsite that has Google page #1 placement.
With an increasing number of people finding you, your website traffic and conversion rates will increase. You will have more visitors turning into clients because they know that you can help them. You have made it clear that you have specialized services or knowledge in that area of real estate. You have made it clear that you are a professional with the experience and skills that they need and are looking for. You will have more and more clients coming your way, knowing that you are the right choice for them.
To gain the most from a real estate microsite, you have to use them properly. Your microsites must be developed with SEO in mind so that they will be found in Google searches. People will find you; know who you are and the markets you serve. Business will be up, people will like what they see, and you will gain the trust of your community. “Top of mind” awareness is just one benefit of a real estate microsite.
Click here to learn more about the benefits of “being found” in Google search with your real estate microsites.