Real Estate Agents Need Institutional Advertising With Personal Promotional Videos
Institutional advertising is the promotional message developed for an organization to create an image, build goodwill, enhance reputation, or advocate an idea or the organization’s philosophy instead of the traditional sales promotion.
Institutional advertising can also be employed by an organization to promote itself in the market rather than its products, in which case it is called corporate advertising. In order to achieve good results with institutional advertising, various marketing strategies aimed at delivering the promotional message to the target clientele are employed. In the modern marketing environment, institutional advertising has taken center stage and is fast replacing sales promotion. More so, in the real estate sector where products are closely associated with specific localities, institutional advertising is indispensable. The marketing strategy employed by a real estate firm, or an agent, sets it apart from the rest. While most competitors in the market would rather stick to the traditional marketing methods, to attain success, a real estate agent that has adopted institutional marketing should actively employ marketing strategies by constantly prospecting for clients through email messages, follow-up phone calls, and internet campaigns and through any other means at their disposal. In the modern, dynamic real estate market, agents cannot afford to sit back and ignore institutional advertising.
Traditional Institutional Advertising
Various strategies are employed to achieve effective institutional advertising. The Multiple Listing Service (MLS) is the most common where properties are listed through an online-computerized system such that real estate companies, real estate agents, and prospective clients can access the information and use it appropriately to meet their needs. In addition; the use of online promotion and marketing has successfully augmented institutional marketing. Top real estate agents use several distinct websites to get in touch with potential clients. There are several websites specifically dedicated to real estate advertising. Property listings are syndicated and distributed to a variety of search engines such as Zillow and Realtor.com where prospective clients from all over the world can view informative pictures of properties, important information about the property’s neighborhood, the available social amenities, and all the advantages that would boost the suitability and value of the property. Institutional advertising is also enhanced using “For Sale” signs placed strategically on the property. Print media, such as newspaper, postcard mailings, and listing publications have nearly become obsolete as consumers can view multiple views and full property details online. The promotional message can be used with photographs of the property or the identity of the real estate agent on the property listing.
Reach Consumers Through Personal Promotional Videos
Institutional advertising can be done using videos. Video is a great way to establish your identity with a broad range of consumers and offer value to the business. Video advertising boosts awareness and the sales in a cost effective budget. A considerable number of people watch online video, implying that you can reach many people and have many opportunities to segment the target population. A video ad engages viewers meaning you can get feedback. Progressive real estate agents need to utilize video to promote their brand and services and further expand their marketing strategy. Real estate is local and they need to reach the right audience in order to realize results.
Videos in Social Media
Moreover, social media cannot be ignored in any modern marketing method. The use of websites such as Facebook, WordPress, Twitter, LinkedIn and others enable real estate agents to tell their stories beyond their locality which helps in sourcing clientele beyond the neighborhood. From the outset, trends in marketing have continued to evolve and real estate agents have had to adopt different methods with time. However, Institutional Marketing stands out as the best strategy as it enables real estate agents to differentiate themselves in their market where there is significant competition.. As much as they need to do business, real estate agents need Institutional Marketing more than any other business due to the nature of the industry and the advancement in the use of technology in advertising. The Community Real Estate Agent Network offers an Online Marketing System to assist real estate agents in promoting their brand and establishing “top of mind” awareness in their markets. The primary value of the system is the front page placement achieved in Google search results which assists agents in dominated online search in their markets.